4 podcast episodes with the founder of VAHA

Would you like to learn more about the inspiration for VAHA? Our founder Valerie will tell you all about the VAHA philosophy, the technical challenges of such a product and the story behind its creation.

Nowadays, everyone is listening to podcasts – they are an effective way to consume information and learn while getting the necessities of your daily life done. Whether it’s grocery shopping or commuting, multitasking is the key. Would you like to know how the idea behind VAHA was born? Our founder will tell you that in person, any time you’d like – in a podcast.

Why podcasts?

Podcasts give listeners the ability to access high-quality content in a compact format at any time. Regardless of where you are and what you are doing, you can consume information in an efficient yet intimate way. So it’s no wonder that the format is becoming increasingly popular since it offers the unique opportunity to get very close to people – with their story directly in your ear. That’s why we’re delighted to present you with some podcast episodes that are all about VAHA.

Podcasts & VAHA – experience the founder of VAHA up close

If you would like to learn more about the inspiration for VAHA, the technical sides of the VAHA fitness mirror, and what business models there are for such an innovative product, then these podcast episodes are just right for you.

Our founder Valerie Bures-Bönström has already been interviewed by several podcast hosts, talking about her experiences as triple founder, the future she envisions for the fitness industry and the concept behind VAHA.

Please note: Episodes No. #2 – 4 are only available in German, but soon we’ll have more English ones available for you!


In the podcast “REWRITE TECH BY DICONIUM” with Geraldine de Bastion and Brad Richards you get an all around insight into both the story of VAHA and our founder, Valerie Bures-Bönström. During this episode, Valerie explains how the VAHA fitness mirror works, how the software’s technical foundation was laid, and why she already founded three companies focusing on health and motion.

Here you’ll find the episode:

Valerie Bures-Bönström, VAHA: The digitalisation of fitness

FEB 22, 2021 SEASON 1 EPISODE 12, available on all audio streaming platforms, including Spotify, Apple Podcasts, Google Podcasts and Amazon Music.

Link to Podcast

Link to Article


In the podcast “Das Tech Briefing — mit Daniel Fiene & Gästen”, Valerie Bures-Bönström openly talks about the ups and downs on her way to becoming a serial founder, her frustrations with the status quo of the fitness industry and her personal concept for success: investing in personal development and strategic problem-solving.

Click here for the episode [only available in German]:

Das Tech Briefing — Valerie Bures, was ist die Formel für Glück?

# 3

In the podcast episode with Philipp Westermeyer from the OMR-Podcast”, Valerie talks about the business models of her first two companies, Mrs Sporty and Pixformance, and about her idea of ​​building a B2C business from the B2B business Pixformance:

Click here for the episode [only available in German]:

OMR #307 mit Mrs. Sporty-Gründerin Valerie Bures-Bönström

# 4

In the two “Sports Maniac” podcast episodes with Daniel Sprüngel, we learn more from Valerie about her surprising path from computer science student to mother of three with three successful million-dollar companies:

In episode # 223 Valerie tells us what makes her tick, both privately and entrepreneurially, and how she wants to bring the Flow experience into living rooms all over the world with VAHA.

In episode # 224 of the Sports Maniac Podcast, Valerie answers briefly in the “Best-of-Seven” her key learnings from her triple entrepreneurial life.

Click here for the episode [only available in German]:

Sports Maniac – Digitale Trends im Sport – Folge #223: Valerie Bures-Bönström: Die Fitness-Unternehmerin, für die Gründen Luxus ist | Game Changers 

Click here for the episode [only available in German]:

und Folge #224: „Steffi Graf hat mich wahnsinnig geprägt“ – mit Valerie Bures-Bönström | Best-of-Seven 

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