Becoming a founder
At the age of 24, Valerie had already founded the fitness club chain ‘Mrs Sporty’, together with her husband. Initially sceptical about the idea, a visit to a women’s only gym in London convinced her otherwise: “20 years ago, women around 50 were completely different – not as receptive for fitness as they are today. I saw a group of women there, working out together and having fun – and thought to myself, dedicating my life to that would be a beautiful thing to do.”
Pixformance, the precursor of VAHA
After Mrs Sporty, Valerie founded Pixformance: the first company to launch a smart mirror with motion analysis. With the help of Pixformance, physical rehab patients in hospitals could now follow an individual therapy plan and receive real-time feedback on their execution. It was a technology that Valerie eventually wanted to make available to end consumers. Focusing on further expanding the support and entertainment aspect of the smart mirror, she then founded her third company: VAHA.